Background

With an objective to increase the efficiency of natural resource use and productivity of rain-fed agriculture by participating communities in selected micro-watersheds of the State , The Uttarakhand Decentralised Watershed Management project (UDWDP)-II is implementing in about 2.638 lakh hectare of land spread in 8 districts and 18 development blocks. About 524 GPs with a number of about 66300 HH and approx 2.9 lakh population are targeted to be benefited by the Project outcomes.

Gramya Shree Login

Login id
Password

Agribusiness approach

The project is focusing on the improvement of livelihood options for the marginalized population of project area. To make the hill agriculture as a profitable venture, promotion of high yielding offseason varieties through several field demonstrations of improved seeds and package of practices are being carried out.

Brand Promotion

After various capacity development exercises, the FIGs have been started to market several graded and value added products like pulses and millets. To establish product value and to boost up demand among consumers, the brand name ‘GRAMYASHREE’has been developed, under which all types of FIG’s and VG’s products are being marketed.

Marketing Strategy

With the help of ABSOs, Project is developing linkages between FIGs and local markets, local / big mandies to check the role of middle man, so that farmers can get maximum benefits on sale prices. Apart from this, project is planning to open Gramyashree Outlets in all project divisions.